![]() For a small business, that’s a huge setback. Sandra Lavie, founder of LUCE Beauty, says she lost $244,000 on nearly 26,000 units of unpaid electric facial cleansing devices. ![]() “Alltrue relaunching and using unpaid merchandise as they launch is certainly salt in the wound,” Boellner says. Boellner and the other vendors are working together to consider possible legal action. The third party liquidating Alltrue never responded to them. Alex Boellner, head of operations at jewelry company Sterling Forever, says he and other vendors still haven’t been paid. At the time of the ABC filing, Alltrue owed at least 21 small businesses $2.26 million for 209,000 units of product meant to be featured in their subscription boxes. In this case, a single buyer appears to have scooped up Alltrue in one piece to relaunch it. “The supply chain headwinds and economic conditions created an unsustainable operating environment,” said the new owner in a recent Instagram post.ĭuring an ABC, a third party liquidates a business’ assets in order to pay its creditors. Furious customers who were left on the hook for orders they never received took to Reddit and Facebook to air their grievances. While troubles had obviously been brewing for months (it raised prices in January due to rising logistics costs), Alltrue’s unraveling came to light in April when it began an out-of-court process called an Assignment for the Benefit of Creditors, a voluntary alternative to formal bankruptcy, because it was unable to pay its debts. It’s unclear if he’s planning to rename Alltrue or if Dreambox is a separate venture. Hibbard, who sent a similar statement via Linkedin, also registered Dreambox LLC on Saturday, according to Secretary of State records. ![]() “Retention Brands is committed to improving on-time deliveries and maintaining financial stability.” “Retention Brands believes strongly in Alltrue’s mission, community and unique approach to sourcing and curation,” he wrote. Retention Brands partner Chris Davis, the former CEO of Loot Crate, confirmed in an email that Retention Brands acquired Alltrue. ![]()
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